find niches involves performing keyword, competitive and market research to find money-making business opportunities. It also involves identifying where unmet needs exist and how you can solve them for your target audience. The most successful products and services on the market today have one thing in common: they all solve problems for their customers.

As you brainstorm ideas for your niche, think about what interests you and what skill sets you have that would make your business unique to its industry. You should also consider how much your business can afford to invest in the product or service you offer.

The Art of Niche Selection: How to Find Your Perfect Online Business Niche

If you’re still not sure if your potential niche is profitable, check out online marketplaces such as Amazon and eBay to search for niches that are currently selling well. Using the site’s best-seller lists can give you a snapshot of what products are popular in your selected niche market.

Finally, use Google Trends to see how much interest is growing in your chosen niche. This can help you gauge whether your niche is an emerging market or a saturated one.

Once you’ve found a few promising niches, run them through SEOptimer, an SEO tool that evaluates websites holistically to identify areas where they could improve their performance. This includes things like their on-page optimization, social media marketing, and link-building strategies. You can then create a plan to outperform your competitors and take the top spot in your chosen niche.